Medicines projects

Divers projets de design concernant les médicaments, les guides ou les graphiques dans le but de simplifier les informations et de faciliter leur compréhension par les patients et les personnels médicaux, principalement dans les pays peu ou sous-développés. Le design est l'équilibre entre la forme et la fonction. J'ai appris sur cette étude, à désapprendre. Il ne s'agissait pas de faire "beau" mais de trouver des codes visuels simples et compréhensibles par un public qui n'a pas la même culture visuelle que celle que nous avons en occident. "Design is not just what it looks like and feels like. Design is how it works" Steve Jobs.

Several projects for medicines and the access material. A study was done for the understanding of the codes and the illustrations concerning the informations delivered to the patients and the health workers.

"Design is not just what it looks like and feels like. Design is how it works" – Steve Jobs.

PYRAMAX PACKAGING & JOB AIDS
with MMV

This project was the result of a field testing in Kenya, Cambodia, Morocco and India to work on the understanding of the informations on the drugs' packaging by the end-users (the patients) and the health workers. For Pyramax, we created with MMV a double packaging – for Africa and Asia. A big work was the drawing of characters for the 2 regions. Ex. "Fusion cartoons" represent India or cambodian people. But the most important was to succeed to mix images and all the info to be well-understood by the patients. This work entails clarity of messaging and education about the use of the products.